Monday 8 January 2018

What mobile strategies are succeeding?

As travellers’ eyeballs are increasingly captured by smartphones, what should travel brands do to get in front of them and where should they be putting their dollars?

Apps, mobile advertising, messaging, location tracking, mobile sites, QR codes – the proliferation of mobile technology can seem bewildering. So, in order to find out what strategies are succeeding and how brands should be reaching travellers we are conducting a major mobile survey.

Click here to answer the survey, which is just 12 questions long, so it will take less than two minutes to answer.

Topics we want to answer include app adoption, mobile messaging services, lead times, mobile marketing method, investment areas, and more.

As a way of saying thanks for answering, we will send you the results before anyone else, so you can benchmark your performance. We will also send you free copies of the reports on completion, and you can get access to all of the video presentations and slides from our recent Vegas and Amsterdam Summits just by leaving your email at the end of the survey.

We are also investigating the topic of loyalty, which you can help us with by clicking here for our state of loyalty in travel survey.